Terms of Service

Riva (also referred to as Rivabase, and provided at rivabase.ai) is a lead management, qualification and booking platform for tattoo studios, operated by Itisthatis Labs (OPC) Private Limited, a company incorporated in India under the Companies Act, 2013.

In these Terms, “Riva”, “Rivabase”, “we”, “our” and “us” all refer to Itisthatis Labs (OPC) Private Limited and its platform. “You”, “your” and “Studio” refer to the tattoo studio or business that has registered for the service. “Lead” refers to a member of the public who messages your Instagram or WhatsApp account and interacts with Riva.

For clarity, “Riva” and “Rivabase” denote the same service, operated by the same company. “Riva” is used throughout the remainder of this document.

The service is provided at rivabase.ai and through integrations with Meta's Instagram and WhatsApp platforms.

By creating an account, connecting a social account, or using Riva in any way, you agree to be bound by these Terms and by our Privacy Policy, which forms part of this agreement.

If you are agreeing on behalf of a studio, company or partnership, you confirm that you have the authority to bind that entity. If you do not agree to these Terms, you must not use Riva.

To use Riva you must:

• Be at least 18 years of age
• Operate a legitimate tattoo studio or related business
• Hold valid ownership of, or authorised access to, the Instagram and WhatsApp Business accounts you connect
• Comply with all applicable laws in the jurisdiction where you operate

We may refuse, suspend or terminate service to any studio at our discretion.

Riva provides some or all of the following, depending on your plan:

• An automated agent that responds to direct messages on your connected Instagram and WhatsApp accounts
• Qualification of enquiries — capturing tattoo style, placement, size, budget range and availability
• A lead inbox with summaries, intent scoring and status tracking
• Booking coordination and appointment reminders
• Notifications and reporting on lead activity

Riva acts on your behalf. Messages sent by Riva to your Leads are sent in your studio's name and are your responsibility. You remain the party contracting with your Leads.

You are responsible for:

• Keeping your login credentials confidential
• All activity that occurs under your account
• The accuracy of the business information you provide to us
• Notifying us promptly at r@rivabase.ai of any unauthorised access

We are not liable for losses arising from your failure to secure your account.

Riva connects to your accounts through Meta's official Instagram Graph API and WhatsApp Business Platform. By connecting these accounts you acknowledge:

a) Your obligations. You must comply with Meta's Terms of Service, Platform Terms, Developer Policies and WhatsApp Business Messaging Policy. Violations may result in Meta restricting your accounts, which is outside our control.

b) Permissions. You grant Riva permission to access and send messages through your connected accounts, solely to provide the service described in these Terms. You may revoke this permission at any time through Meta's settings or by contacting us.

c) Platform dependency. Riva's functionality depends on Meta's APIs. Meta may change, restrict or discontinue these APIs at any time without notice to us. We are not liable for any resulting interruption, degradation or loss of functionality.

d) Messaging windows and costs. Meta imposes rules on when and how businesses may message users, and may charge for certain message categories. Where such charges apply, they will be set out in your plan or invoiced separately.

e) Your role regarding Lead data. As between you and Riva, you determine why and how your Leads' data is processed. We process it on your instructions to provide the service. You are responsible for ensuring you have any consents or notices your local law requires.

You must not use Riva to:

• Send spam, bulk unsolicited messages, or messages to people who have not contacted you
• Impersonate any person or misrepresent your affiliation with any studio or artist
• Send unlawful, harassing, defamatory, obscene or discriminatory content
• Market services to anyone under 18, or arrange tattoo work for minors in breach of applicable law
• Attempt to reverse engineer, scrape, copy or resell the service
• Circumvent rate limits, security controls or access restrictions
• Interfere with the operation of our infrastructure or that of Meta's platforms

We may suspend your account immediately, without refund, for breach of this section.

a) Plans. Fees are set out on your plan or in your written order. We may charge on a per-lead, per-booking, subscription or block basis, as agreed.

b) Pre-payment. Unless agreed otherwise in writing, service is billed in advance. Service may be paused if a block is exhausted or an invoice remains unpaid.

c) Taxes. All fees are exclusive of GST and other applicable taxes, which will be added at the prevailing rate and shown on your tax invoice.

d) Price changes. We may revise pricing with at least 30 days' written notice. Changes take effect at your next billing cycle. If you do not accept a revised price, you may terminate under Section 10.

e) Late payment. Overdue amounts may attract interest at 1.5% per month or the maximum permitted by law, whichever is lower.

a) Unused balances. If you cancel mid-term, unused pre-paid credits may be refunded on a pro-rata basis at our discretion, less any amounts already consumed and any transaction charges.

b) Consumed service. Fees for leads already processed, messages already sent, or bookings already handled are non-refundable.

c) Service failure. If we fail to deliver the service for a sustained period due to a fault on our side, we will issue a pro-rata credit or refund for the affected period.

d) How to request. Email r@rivabase.ai with the subject line “Refund Request”, your registered business name and the reason. We respond within 7 business days and process approved refunds to the original payment method within 14 business days.

e) No refund on termination for breach. No refund is payable where we terminate your account under Section 7 or Section 10(c).

a) Term. These Terms apply from the date you first use Riva until terminated.

b) Your right to terminate. You may cancel at any time by emailing r@rivabase.ai. Cancellation takes effect at the end of your current billing period unless you request immediate termination.

c) Our right to terminate. We may suspend or terminate your account immediately if you breach these Terms, fail to pay, or use the service in a way that risks harm to us, your Leads, or Meta's platforms. We may also terminate for convenience on 30 days' notice.

d) On termination. Your access ends, our agent stops responding on your accounts, and your data is retained and deleted in accordance with our Privacy Policy. You should export any data you wish to keep before terminating.

a) Ours. Riva — including the platform, software, agent logic, prompts, models, interface, branding and documentation — remains the property of Itisthatis Labs (OPC) Private Limited. These Terms grant you a limited, non-exclusive, non-transferable, revocable licence to use the service. Nothing more is transferred.

b) Yours. You retain ownership of your studio's content, artwork, portfolio images, brand assets and customer relationships. You grant us a limited licence to use this content only as needed to operate the service for you.

c) Feedback. If you send us suggestions or feedback, we may use them without obligation or compensation to you.

Each party will keep the other's non-public business information confidential and use it only for the purposes of this agreement. This obligation does not apply to information that is public, independently developed, or required to be disclosed by law.

a) Automated responses. Riva uses automated and AI-generated messaging. Responses may occasionally be inaccurate, incomplete, contextually inappropriate, or fail to send. You are responsible for reviewing your lead inbox and for the messages sent from your accounts. We recommend human oversight of conversations involving pricing commitments, medical questions, or bookings.

b) No guaranteed outcomes. We make no representation or warranty that Riva will generate any particular number of leads, bookings, conversions or revenue. Results depend on factors outside our control, including your pricing, portfolio, response practices and market conditions.

c) Not a payment processor. Riva may facilitate conversations about deposits and pricing, but we are not a party to any contract between you and your Leads, and we do not hold or process client funds on your behalf unless separately agreed in writing.

d) Not professional advice. Nothing Riva generates constitutes legal, medical, financial or tax advice.

e) "As is". To the maximum extent permitted by law, the service is provided on an “as is” and “as available” basis, without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

To the maximum extent permitted by applicable law:

a) We are not liable for indirect, incidental, special, consequential or punitive damages, or for loss of profit, revenue, goodwill, data or business opportunity, however arising.

b) Our total aggregate liability arising out of or relating to these Terms, in any twelve-month period, will not exceed the total fees you paid to us in the twelve months preceding the event giving rise to the claim.

c) Nothing in these Terms excludes liability that cannot lawfully be excluded, including liability for fraud, wilful misconduct, or death or personal injury caused by negligence.

You agree to indemnify and hold harmless Itisthatis Labs (OPC) Private Limited, its director, employees and contractors, against any claim, loss, liability or expense (including reasonable legal fees) arising from:

• Your breach of these Terms or of any applicable law
• The content of messages sent from your connected accounts
• Any dispute between you and a Lead or client
• Your breach of Meta's platform policies

We may update these Terms from time to time. We will update the “Last Updated” date above and notify registered studios by email or in-app notice at least 15 days before material changes take effect. Continued use after that date constitutes acceptance.

a) These Terms are governed by the laws of India.

b) The parties will first attempt to resolve any dispute in good faith through discussion. Either party may raise a dispute by writing to r@rivabase.ai.

c) Subject to (b), the courts at Bangalore, Karnataka have exclusive jurisdiction over any dispute arising out of or in connection with these Terms.

a) Entire agreement. These Terms, together with the Privacy Policy and your plan, constitute the entire agreement between us.

b) Severability. If any provision is held unenforceable, the remainder continues in full effect.

c) No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.

d) Assignment. You may not assign these Terms without our written consent. We may assign them to a successor entity in the event of a merger, acquisition or sale of assets.

e) Force majeure. Neither party is liable for delay or failure caused by events beyond reasonable control, including platform outages, internet failure, natural disaster or government action.